I read some hilarious stories where people creating ads had to pick race and sex for the characters. Each possible configuration had a laundry list of things some people would find offensive.
In this ad the white guy is offended by his colored coworkers success then uses copilot to steal his thunder and everyone worships him, specially the woman.
Pretty much the most offensive configuration... Or no wait, it could have been a black guy stealing from a white one! Or would you prefer a woman stealing a man's job?
In one story the folder got the same cover with 3 happy employees on the front but they replaced the elderly black guy with an young Asian woman. This was how people told the difference between the editions so everyone noticed and was forced to think about it.
You better work hard or you end up like James. Oh, I thought he died!
(And before any comment: I'm called Kyle, I don't know anyone named Kyle, it's at best a very uncommon name in my country)